We've been working in the website industry for 10+ years, for a variety of different firms and agencies. No matter which agency we worked at, both client and agency experienced frustration throughout the process, and end up settling on the final product. So we sought out to identify the bottlenecks, blocks, and points of miscommunication that result in a bad experience for both the clients and the creatives. Thus 460 was born, revolutionizing the website-building process and changing the way professionals feel about getting a new website.
Here's how it went down…
Joel and Bethanie met and worked at the same website sweatshop where they were forced to give customers the bare minimum of their time and talent.
"I can do better," says Joel.
"Me too," says Bethanie.
After nearly 10 years of trying to do better on their own, jumping from one marketing/design firm to another, Joel and Bethanie landed jobs at the same agency again (also a sweatshop).
"Yay, we work together again!" says Bethanie.
"Does this feel a little like our last job together…?" says Joel.
Knowing they had the skills and experience to turn their sweatshop jobs into a quality service, Joel and Bethanie collaborated a few like-minded individuals to create a seamless process for delivering beautiful websites quickly and efficiently, a process they called the "kaizen".
"We want to make your website service better for your customers," says Joel and Bethanie.
"I don't think you know what you're doing, you're being reassigned." says Joel and Bethanie's boss.
The following months were filled with daily walks and talks and plannings and schemings. If the company they worked for didn't want to improve their service, then Joel and Bethanie would do it themselves. They spent a whole lot of time shaping and building a solid product, identifying and creating their brand, and improving their process to create the best customer experience possible.
"It's time for us to do the best work we can do," says Joel.
"And we'll call ourselves 460," says Bethanie.
Joel and Bethanie were hired by an influential medical professional to rebuild his website. He loved the final product so much that he invited Joel and Bethanie to visit him in Texas to talk about their up and coming website business, and what could he do to help.
"Joel and Bethanie are rockstars; I highly recommend them," says influential medical professional.
"Oh, stop," says Joel.
"Oh, please continue," says Bethanie.
Influential medical professional (now a good doctor friend) introduced Joel and Bethanie to the board of directors for the Texas Optometric Association, who then invited 460 to attend their annual convention in Austin. 460 sponsored the entertainment for that even and were able to network with hundreds of other medical professionals in need of website services.
"This is getting real," says Joel.
"We should probably finish our own website," says Bethanie.
So we got these ridiculous photos taken of ourselves to put on our website…
"Did you color your hair purple just to match your companies branding?" says curious bystander.
"no, I designed the company's branding to match my hair," says Bethanie.
Joel and Bethanie believe that a good website is just the beginning of having a successful online presence. There are many other factors to consider, such as SEO, content marketing, and reputation management. Joel and Bethanie wanted the best for their clients, so they partnered with SQRD Media, a local award-winning marketing company.
"We're good at websites," says Joel and Bethanie
"We're good at marketing," says SQRD.
460 + SQRD attend the Texas Optometric Association's EyeCon® event in Dallas, offering their combined services to hundreds of optometrists looking to improve their online reputation and visibility.
So glad we decided to do this," says Joel.
"Best decision we ever made," says Bethanie.
We have lots of exciting opportunities ahead of us, and we can't wait to share our experiences with the world. We look forward to attending more events and building more partnerships with other stellar companies and associations. Check back with us occasionally to see how we're doing.